World Cup organisers have gone to great lengths to keep unaffiliated firms out of sight, such as concealing the brand names on the front and back of LG television monitors in the press facilities with black tape.
Valued at Euro 35 billion, Nokia is the world's fifth most valuable brand, after Coca Cola, Microsoft, IBM and General Electric. With annual turnover at 3.6 billion euro, India contributed nearly seven per cent to Nokia's total global revenues of 51 billion euro in 2007. Nokia has invested $ 210 million for setting up a manufacturing facility in Tamil Nadu and the Indian facility is 1 of the best among 9 Nokia factories. It has estimated 100mn new phone subscribers in India.
Social networking sites like Twitter, Facebook and Orkut are being increasingly used for promotional activities that engage audiences for a certain activity in an effort to create a buzz and get feedback from the community.
India's largest cola brand Thums Up to make international debut in March
Veteran industrialist Ramesh Chauhan on Thursday said he is scouting for a buyer for his packaged water business Bisleri International and is in talks with several players, including Tata Consumer Products Ltd. However, the 82-year-old pioneer of the Indian packaged water business denied a report that a Rs 7,000 crore deal has been finalised with Tata Consumer Products Ltd (TCPL). When asked if he is selling his Bisleri Business, Ramesh Chauhan answered in the affirmative.
After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.
The government has disallowed production by over 200 bottled water plants, including those of popular brands like Bisleri, Kingfisher and Coca-Cola's Kinley, due to violation of revised pesticide norms or unsatisfactory performance.
As Ayodhya readies itself for the glittering, much-awaited consecration ceremony of the Ram Mandir on January 22, and as millions of pilgrims and devotees pour into the holy city for the momentous event, companies are rushing to do their bit and be a part of the mega celebrations. Some are offering a part of their profits as donations, telcos are beefing up the number of cellular towers to ensure better connectivity, and there are those distributing jalebis and food platters.
The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands
As part of the deal, Padukone will own equity in Drum Foods.
Has the advent of technology made it easier, or more difficult, for brands to communicate with you and your valentine?
One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition
Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.
While Coca-Cola India improved its profit margin during the year, arch rival PepsiCo's margin was far lower. Coca-Cola India, which does not manufacture or market any products, gets majority of its revenue from royalty incomes against ownership of formulations for key products. Over the years, PepsiCo's operating revenue has come down significantly, as it kept divesting bottling plants to its franchise partners.
Coca-Cola will sell off its bottling business in India in the next few years.
Coca-Cola will, apart from the coming World Cup in England and Wales, feature as the exclusive non-alcoholic beverage partner at all major ICC events -- men's and women's T20 World Cups in Australia in 2020, ICC Women's World Cup 2021 in New Zealand... Also, the World Cup 2023, to be hosted by India.
Despite the onslaught of international brands -- Coke and Pepsi -- the fizz has not gone out of India's very own cola brand, Surajeet Das Gupta.
Thums Up moves away from its individualistic, masculine positioning to be the flag bearer of daredevilry, a la Mountain Dew.
'Devika is a people's person, who simply loves what she does. This reflects in her work; the insights she brings to the table and the way she interacts with people and clients. She has the demeanour of a good captain. Her success is well-deserved.'
A call by the Traders Federation in Tamil Nadu to ban sales of Coca Cola and Pepsi soft drinks came into effect on Wednesday with its president A M Vikrama Raja declaring drinks as 'toxic' for consumption.
It is also testing a concept sourced in Australia, storing local fruit in an ice dispenser, freezing it and offering it to consumers as a sorbet without any artificial sweeteners or flavours.
PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only
Pepsi is betting on Dabangg 3's box office success.
Led by a new generation of entrepreneurs, India's family offices are shifting from traditional investments in physical and tangible assets like real estate to investing in technology, healthcare, and retail stocks. This new wave of family offices is engaging in stock market investments, including pre-IPO placements and secondary market operations. "Born into a world of technology, the next generation, especially those born after 2000, view technology as equally crucial as finance for running a business.
Ringing in changes at key senior positions, Coca Cola India is in the process of repatriating Indians from overseas postings, including China, Sri Lanka, Denmark and Atlanta.
For 2020, 13 brands are said to be on board already and advertising rates have been fixed at a premium of 10-15 per cent over 2019.
The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.
Both PepsiCo's 'Youngistaan' brand ambassadors -- Virender Sehwag, captain of Delhi Daredevils, and Ishant Sharma, member of Kolkata Knight Riders -- have been formally present at various promotional activities for arch-rival Coca-Cola India, simply because Coca-Cola is the associate sponsor and the official pouring partner for both Delhi Daredevils and Kolkata Knight Riders.
Giants like Pepsi and Coke are fast losing shelf-space to healthier, functional options.
Coca-Cola India will unveil its new advertising campaign 'Piyo Thanda, Jiyo Thanda' on April 3, featuring Bollywood heartthrobs Aishwarya Rai and Vivek Oberoi.\n\n\n\n
The company is also focusing on its Georgia tea and coffee brand. The company recently launched energy drink 'Burn' in selected markets of Delhi, Goa, Mumbai and Bangalore. Singh said India was a strategic market for Coca Cola.
India cricket captain Mahendra Singh Dhoni is the sole Indian sportsman to figure on Forbes' list of the world's most valuable athlete brands, a list that has been topped by American basketball player LeBron James and includes golfer Tiger Woods and tennis stars Roger Federer and Rafael Nadal.
Debt-ridden Future Group is now focusing on saving and rebuilding firms such as -- Future Lifestyle Fashions, Future Supply Chain Solutions, Future Consumer and Future Enterprises, after the Rs 24,713-crore deal with Reliance Retail was rejected by secured creditors, according to industry sources. However, Future Group's flagship firm Future Retail Ltd (FRL), which has nearly Rs 18,000 crore debt, is bound to face the corporate insolvency resolution process before the National Company Law Tribunal (NCLT). Other companies like Future Enterprises Ltd (FEL), Future Lifestyle Fashions Ltd (FLFL), Future Supply Chain Solutions Ltd (FSCSL), Future Consumer Ltd (FCL) can sustain on their own and can be rebuilt by restructuring their liabilities with the help of current lenders and investors, said an industry source close to the Future Group.
Coca Cola has launched a communication programme for 2007 summer based on the theme Sabka Thanda Ek.
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